This seminar will introduce participants to each other and to the Media & Communication Executive MBA programme – its staff and its objectives. Exposure to interactive leadership and team building activities, and the business project, will provide participants with a taste of what to expect and the opportunity to build a cohesive group.

To introduce the participants to some of the major themes found in marketing and services marketing today, with special emphasis placed on the marketing concept, market orientation, the marketing mix and their application to media.

This seminar is designed to give participants the skills necessary to make appropriate decisions based on their previous experience with fundamental accounting principles, their understanding of financial statements, and the financial imperatives of the European Union

This seminar will introduce participants to economic models and theories that provide the bases for understanding micro and macro economics. The emphasis will be theoretical but attention will also be paid to applying the theory to better understand the impact of “economic thinking” on the functioning of media and communication firms.

Finance II will concentrate on the specific application of the concepts acquired in the Accounting seminar to financial management in media and communication companies.

This course will be about how individuals and groups act in organizations and especially about the process of comprehending, predicting, maintaining and influencing people’s behaviour in an organizational setting

During this study tour participants will assess the impact that European regulations can have on the future of communications and the conditions of media markets especially as they relate to ethics, sustainable development and lobbying.